 Company Background
Sujiroj Co., Ltd., the biggest Thai importer and distributor of plastic toys retails and wholesales was first established in 2000, with the high potential in importing plastic toys product to the largest wholesales market in Thailand. Our years of experiences in specifically trading the plastic toys have catapulted us to rapid growth, industry leadership and strongly position us to continue our pioneer role in the years ahead.
Sujiroj Co., Ltd.’s executive managing director is Mr. Phairoj Bancherdwanich who has over 30 years experienced in plastic toys importing field. He was a main executive director of the toy’s import-export company, which is dealing with the top-ranked companies in the Mainland China, Taiwan and Hong Kong, before established Sujiroj Co., Ltd. In a decade, Sujiroj Co., Ltd. has grown and expanded throughout the country, with Mr. Phairoj’s experience and mastership in managing total logistical support and transportation of plastic toys both locally and nearby country with continual provisions for entry into new geographic markets worldwide.
Sujiroj Co., Ltd.’s sales and marketing team provide professional support to match our diverse products to the customer’s needs. We have the dynamic, experienced and great quality distribution hubs to support the retailers and wholesalers. Moreover, our balance sheet and earning should be a source of strength; recognized internally by our customers. We dedicated our efforts in managing the excellence execution and productivity improvements with the consistent and dependable in our commitment to our partner and customer.
 Company Commitment
Sujiroj Co., Ltd. is committed to enhancing our customers with the high standard product importation and to continuously innovating and improving our services in ways that benefit our customers. We aim to distribute only the best quality of products and services to improve the society’s life quality in the most reasonable price that approachable everyone.
 Company Belief
Sujiroj Co., Ltd. believes in giving a chance for children to play, because the child development hasn’t only come from school. We aim to distribute the best quality toys that create children’s innovation and promote their skills. In addition, we expect to be a part of every physical, intellectual and creativity development in every time the toys are played.
 Company Objective
We have a plan to be an organization that progress continuously and firmly with the best quality of every products and services in the high standard. We also propose to increase Thailand development by providing the best product to our future, the children.
 Company Vision
“Every kid has the right to play” Therefore, our direction is to be a dominant logistics provider with excellent operation for plastic toy all over Thailand and nearby country in the price that suits every customer satisfaction.
 Product/Licensed Product
Besides the imported product, we have also created the toy brand which is Littles Hereos. Littles Hereos have the production base at the factory in China, Hongkong and Taiwan with Wonder Toys Co., Ltd.’s design and quality control teams.
- Disney (Thailand) Company Limited (Mickey Mouse, Winnie the Pooh, the Disney’s Princesses and etc.)
- Marvel Characters, Inc. (Ultimate Spider-Man and etc.)
- Toei Animation Enterprises Ltd. (Doraemon)
- Turner Broadcasting System Asia Pacific, Inc. (Ben 10 AF & UA)
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